Over 80 percent of consumers are prepared to pay more for sustainable packaging. This is the result of a recent survey on the subject of sustainable product packaging.
Sustainable packaging has become an important factor in the paper and packaging industry, and appreciation is high. However, consumers want to be better informed. Global strategy and marketing consultancy Simon-Kucher & Partners surveyed consumers on the topic of Sustainable Product Packaging in March 2021. Nearly three-quarters of participants say they value sustainable packaging. The results also show that 83 percent are willing to pay more for it, on average even a surcharge of 6.5 percent.